SEOis often said to be closer to an art than to a scientific subject, especially as it changes so quickly. Because of the relative opaqueness of Google's search process, the frequency of its algorithm updates and the large number of variables involved, there's also an element of serendipity.
Historically, some techniques have given SEO a bad name, but there are several simple ways to ensure your site benefits from natural search results - and this guide can act as a basic checklist .
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What are organic results?
Search can be classified as either organic (natural) or paid. Organic (natural) results are those that occur naturally in search engine results pages (SERPs) and high results depend on both the technical construction of your site and the content within it.
Paid results, often referred to as Pay Per Click or PPC, can quickly deliver the results site owners pay for, and usually appear above organic listings. Research shows web users prefer organic listings to paid listings, considering them more relevant and trustworthy.